L'Open University augmente le ROI X5 en utilisant Driftrock
À propos de l'Open University
L'Open University est un établissement d'enseignement à distance en ligne, et actuellement la plus grande université du Royaume-Uni pour l'enseignement de premier cycle. Avec plus de 200 qualifications et 400 cours au choix, les étudiants peuvent étudier de manière flexible en fonction de leur vie.
L'objectif
The Open University wanted to test Driftrock’s Acquire Technology for generating enrolment leads directly from Facebook, whilst maintaining ultra-fast response rates for students by admissions teams.
La solution
Facebook Lead Ads provide customers with an easy-to-use form, that pre-fills information from their Facebook profile. The Open University worked with Driftrock’s Acquire Technology to create a real-time sync to their CRM system, mapping & transforming the lead data in the process, so ultra-fast responses could happen.
Les résultats
The Open University generated outstanding results from using Driftrock & Facebook. By comparing the average cost per lead of Facebook lead ads, to traditional website conversion landing pages, The Open University saw a 5X Increase in Return On Investment.
Prendre contact
Are you a B2C Lead Generation Company looking to boost your own Return On Investment, and increase your conversions from Search & Social? If so, click below to get started with Driftrock Acquire.
